Guidelines for Developing an Exceptional Website for Your Business

When it comes to designing and redesigning a website for a business, it is easy to get swayed away and forget the most important elements. You might get carried away the choice of color to use, the best shades, typography, fonts among others. We have billions of websites all over the internet and for your site to stand out, you must do more than just the basics. Your site should be designed for usability, it must be easy to use and you should give your users a memorable experience that makes them be interested to use your site. Here are some of the most important design elements and principles you need to stick with, to ensure your site works best for you.


While the appearance of your site is very important, most people will not be coming to your site to evaluate how slick the design is. They will need to complete some action or find some specific information. This means you should avoid unnecessary design elements and anything that serve no functional purpose. If you include all these unnecessary elements, it will just overwhelm your visitors and make it more difficult for them to accomplish the purpose on which they came to your site to do. From the perspective of usability, understand that simplicity is the best way to go about it. For simplicity, you must get spot on elements including colors, typefaces and graphics.

Visual Hierarchy

This principle is closely tied to simplicity. With visual element, it means you will be arranging and organizing website elements so that visitors cn naturally gravitate towards the most important elements first. As far as optimization for usability and UX is concerned, the goal here is to lead your visitors to complete a desired action, in a way that feels more natural and enjoyable. You can achieve all that by adjusting the position, color and size of certain elements so as to structure your site in a way that makes viewers drawn to those elements first.


It is important that you plan out an intuitive navigation on your site as it is crucial to helping your visitors find what they are looking for. Ideally, ensure that visitors land on your site and do not have to think extensively on the next step or action to take. Ensure you make their movement from point A to B as frictionless as possible. If looking to optimize the navigation of your site, ensure you get key issues right. First, keep the structure of your primary navigation as simple as possible. Include navigation at the footer of your site. Additionally, include search bar near the top of your site so that visitors can search by those keywords.

Ensure you observe consistency all the way.  The overall look and feel of your site should be similar across all other pages of your site. Work to ensure consistency on backgrounds, color, schemes, typefaces as well as the tone of your writing. Have a couple of consistent layouts that you follow all the time.

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